Our video game market research covers the physical, digital, and mobile realms. Our sales data, insight on video games trends, and industry analysis are based on both point-of-sale (POS) and consumer panel market research. Leading companies use this data and analysis to uncover emerging needs and consumer behaviors and explore video game and PC game trends. Media and entertainment companies, studios, manufacturers, publishers, financial analysts, networks, online communities, and retailers depend on our video games information and wider entertainment industry data, reports, and analysis as input for their critical decisions.
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NPD Industry Analyst Anita Frazier talks about trends in video games.
Anita Frazier brings several years of cross-entertainment experience as industry analyst and spokesperson for our Toys group. She is an expert in analyzing and providing insights on trends in the video games, entertainment software, and toy sectors.
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Recent News and Appearances
April 24, 2012
Eighty-Five Percent of Consumers Say the Price Needs to Be Right Before They Shop, Reports NPD
—Determining the right price an increasing challenge for retailers Port Washington, NY, April 24, 2012 — Price trumps sales and special deals, customer service, and convenience as a factor in deciding where to shop for the majority of U.S. consumers, according to The NPD Group , a leading market research company. NPD’s The Economy Tracker*, a monthly monitor of consumer sentiment about the economy and spending, finds that in the most recent survey (March 12) 85 percent of U.S. consumers say tha....
NPD Names Mike Leahy President of its Canadian Market Research Businesses
Port Washington, NY, March 28, 2012 ─ The NPD Group, Inc ., a global leader in retail and consumer research, announces the appointment of Mike Leahy as president of its Canadian market research businesses. Leahy will oversee all aspects of NPD’s technology, home, fashion, food and custom market research businesses in Canada. Leahy joins NPD with over 20 years in market research, including 18 years with Nielsen Media Research in Canada where he served as president of Nielsen Media Canada for ....
The NPD Group Announces Fourth Quarter Consumer Spending on Video Game Content Outside of New Physical Retail Sales in U.S. and Key European Markets
PORT WASHINGTON, NEW YORK / LONDON, March 22, 2012 – Leading market research company, The NPD Group, today announced the fourth quarter 2011 (Oct.-Dec.) consumer spend on gaming content across the United States and Europe's largest video game markets (UK, France and Germany) via all monetization methods outside of new physical retail sales. Those sales, which include used games, game rentals, subscriptions, digital full-game downloads, social network games, downloadable content, and mobile game....
The NPD Group: Consumers Spent More Than $170 Million in 2011 Connecting Portable Media Devices in their Cars, but Traditional Car Audio Products Are Still in Demand
PORT WASHINGTON, NEW YORK, FEBRUARY 14, 2012 –Portable media devices, such as smartphones, iPhones, and iPods, are gaining popularity in the vehicle as consumers increasingly use them to access digital content while on-the-go, according to leading market research company The NPD Group . In fact, sales of products designed to integrate portable devices in the vehicle accounted for more than $170 million in 2011, according to NPD’s Retail Tracking Service. NPD’s most recent study, Mobile CE: A ....
U.S. Consumer Electronics Sales Reach $144 Billion in 2011
Apple tops 2011 as the #1 Brand and Best Buy is the #1 Retailer PORT WASHINGTON, NEW YORK, FEBRUARY 13, 2012 – U.S. consumer technology hardware and consumable sales* fell just one half of a percent in 2011 ending the year at nearly $144 billion, according to leading market research company The NPD Group . Nearly 60 percent of all sales in 2011 were driven by the top five categories; PCs, TVs, tablets/e-readers, mobile phones, and video game hardware, according to NPD’s Retail and Consumer tr....
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U.S. Games Market Dynamics
Get an eagle’s eye view of the market, covering the entire U.S. games industry at the category level. Our new core product for all U.S. games clients, this service includes market size by segment, key market insights, and analysis of emerging trends. It integrates POS and consumer information to provide analysis of delivery method (physical, digital), hardware sales, accessories by type and platform, and gaming content, including new and used physical sales, digital downloads and add-on content, rentals, social network gaming, subscriptions, and mobile games.
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Retail Tracking Service for PC Games and Video Games
Monitor retail sales of PC games and video games hardware, software, and accessories in the U.S. and Canada. The service covers all distribution channels, including online sales. No other market research company offers this level of detail in point-of-sale (POS) market information.
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