Sports Market Research

Our sports market research combines retailer tracking and consumer panel survey information to provide unique perspective on the sports/active apparel, athletic footwear, and sports equipment marketplace. Leading companies in North America, Asia, and Europe rely on our sports market research and sports market trends information for a total view of the market, including details about who is buying what, and where, how, and why they are buying it.

Sports Research Data Categories

Category and data availability varies by country. For more information, contact us.

Recent News and Appearances

Eighty-Five Percent of Consumers Say the Price Needs to Be Right Before They Shop, Reports NPD
—Determining the right price an increasing challenge for retailers Port Washington, NY, April 24, 2012 — Price trumps sales and special deals, customer service, and convenience as a factor in deciding where to shop for the majority of U.S. consumers, according to The NPD Group , a leading market research company. NPD’s The Economy Tracker*, a monthly monitor of consumer sentiment about the economy and spending, finds that in the most recent survey (March 12) 85 percent of U.S. consumers say tha....

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NPD Digital Fitness Study Finds One in Five Consumers Want Fitness Devices to Connect to a PC
Port Washington, NY, April 23, 2012– The NPD Group, Inc., a leading market research company, released the results from its first look into consumers’ digital tracking of their health & fitness activities. NPD’s Digital Fitness Report provides insights into consumers’ awareness, purchasing behavior, and usage of digital fitness devices as well as their awareness and usage of fitness websites and apps. According to the report, consumer awareness of digital health and fitness products like heart....

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NPD Names Mike Leahy President of its Canadian Market Research Businesses
Port Washington, NY, March 28, 2012 ─ The NPD Group, Inc ., a global leader in retail and consumer research, announces the appointment of Mike Leahy as president of its Canadian market research businesses. Leahy will oversee all aspects of NPD’s technology, home, fashion, food and custom market research businesses in Canada.   Leahy joins NPD with over 20 years in market research, including 18 years with Nielsen Media Research in Canada where he served as president of Nielsen Media Canada for ....

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The NPD Group Signs Point-of-Sale Cooperation Agreement With Walmart
NPD will be primary provider of sales tracking data for wide range of general merchandise categories Bentonville, AR, February 3, 2012 -- The NPD Group, Inc. , a global leader in consumer and retail market research for a wide range of industries, has reached an agreement with Walmart to receive and analyze its point-of-sale information. NPD currently receives information from over 900 retailers representing 150,000 retail doors worldwide.  The addition of Walmart data will enhance this informat....

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NPD Releases Shopping Activity Weekly Holiday Trends Report Are Consumers Consistent This Holiday?
Port Washington, NY, November 15, 2011–The  Shopping Activity Weekly Holiday Trends* report from leading market research provider The NPD Group, Inc. shows an increase in the number of shoppers in the market. During the week ending November 14, 2011, 68 percent of U.S. consumers went shopping compared to 66 percent the prior week.  Brick & Mortar Shopping Conversion is down slightly from last week, which is consistent with trends found in Shopping Activity Services^ from the 2010 holiday peri....

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