We offer industry insights and a clear view of foodservice industry trends to guide better sales and marketing decisions for your company. Known as the industry’s leading provider of consumer trends, we have collected market research for more years than anyone else in the industry. Our market research can tell you what you need to know about restaurant concepts, menu activity, and the ever-changing foodservice consumer.
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On Pizza
Harry Balzer, Chief Industry Analyst and Vice President
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Strategic planning and positioning
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Industry Experts
Harry Balzer
Chief Industry Analyst and Vice President
Chief Industry Analyst and Vice President Harry Balzer is our lead expert spokesperson on food and beverage and foodservice. He has followed Americans’ eating and drinking patterns for more than 25 years. Harry is author of our Annual Report on Eating Patterns in America, which is used by food industry leaders to make smarter business decisions and gain fact-based insight.
Bonnie Riggs is the restaurant industry analyst for The NPD Group’s foodservice division. She has over 25 years of restaurant industry market research experience. Bonnie’s knowledge of the industry and its consumers enables her to provide in-depth insights into the state of the industry, consumer trends, and forecasts of what's in store for the industry.
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Recent News and Appearances
April 24, 2012
Eighty-Five Percent of Consumers Say the Price Needs to Be Right Before They Shop, Reports NPD
—Determining the right price an increasing challenge for retailers Port Washington, NY, April 24, 2012 — Price trumps sales and special deals, customer service, and convenience as a factor in deciding where to shop for the majority of U.S. consumers, according to The NPD Group , a leading market research company. NPD’s The Economy Tracker*, a monthly monitor of consumer sentiment about the economy and spending, finds that in the most recent survey (March 12) 85 percent of U.S. consumers say tha....
Foodservice Spend and Visits Around the World Post Modest Gains in Fourth Quarter Despite Rocky Global Economy, Reports NPD
Chicago, April 17, 2012 ─ With no assist from the global economy, except for Germany, there was a glimmer of recovery for the global foodservice markets in the fourth quarter of last year, according to The NPD Group, a leading market research company. Nearly all countries reported modest growth in foodservice consumer spending and traffic in the fourth quarter. According to NPD’s CREST® , which tracks commercial foodservice usage in Australia, Canada, China, France, Germany, Italy, Japan, Spa....
Financially-Comfortable and Financially-Strained Consumers Cut Back on Restaurant Use, But For Different Reasons, Reports NPD
Chicago, April 4 , 2012 — The much hyped growing divide between the have and the have-not consumers is evidenced in the different ways each group use restaurants, but both groups share in common cost-consciousness and an appreciation for deals, according to a new study by The NPD Group , a leading market research company. The NPD foodservice market research report, which takes an in-depth look at restaurant behaviors of the financially-comfortable and financially-strained, finds that the sluggis....
NPD Names Mike Leahy President of its Canadian Market Research Businesses
Port Washington, NY, March 28, 2012 ─ The NPD Group, Inc ., a global leader in retail and consumer research, announces the appointment of Mike Leahy as president of its Canadian market research businesses. Leahy will oversee all aspects of NPD’s technology, home, fashion, food and custom market research businesses in Canada. Leahy joins NPD with over 20 years in market research, including 18 years with Nielsen Media Research in Canada where he served as president of Nielsen Media Canada for ....
U.S. Consumers Fuel Their Morning with A Mix of Eating and Drinking Behaviors, Reports NPD
Chicago, March 21, 2012 — U.S. consumers, from ages two and up, fuel themselves for the day with a variety of eating and drinking occasions from the time they awake in the morning until 11 a.m., according to a recently published morning meal study by The NPD Group , a leading market research company. NPD’s Morning MealScape 2011 study finds that 43 percent of these eating and drinking occasions consist of a beverage but no food (e.g. mid-morning coffee), 24 percent a small/mini meal, 21 percent....
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Suggested Products
CREST
Gain insight from the industry’s gold standard for market research information. CREST® offers detail on consumer purchases of commercially-prepared meals and snacks in Canada, France, Germany, Japan, Spain, the U.K., and the U.S. It also tracks ready-to-eat foods/beverages purchased from other retail establishments, such as convenience and food stores.
See CREST® restaurant information broken out across the top 39 media markets in the U.S. This view allows you to benchmark performance and analyze competitive strengths and weaknesses at the local market level. Ask us for a complete listing of the markets available.
Uncover answers with this market benchmarking service for participating chains in North America and Europe. It delivers monthly or weekly reports on total system sales, branded units, and same-store sales trends, based on actual sales data. The SalesTrack suite also includes SalesTrack Weekly and SalesTrack Market.
Know more with ReCount®, a census of commercial restaurant locations in the U.S. and Canada. It includes both chain and independent restaurant locations. Restaurants are categorized by service type and food specialty within the QSR and FSR segments, and by geography, from the national level down to specific unit address.
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