Food And Beverage Market Research

The definitive source for food market research, our information focuses on food and beverage consumption at home and away-from-home in the U.S. and Canada. We monitor a wide range of critical food industry trends and track consumer behavior, attitudes, and usage motivators – from diet and nutrition to food safety and brand awareness. As the only market research company to measure what consumers actually eat and drink, our food market research is uniquely positioned to help clients understand the entire food and beverage market.

Categories

Category and data availability vary by country.

For more information Contact us.

• Breakfast Items
• Lunch Items
• Dinner Items
• Main Dishes
• Side Dishes
• Desserts
• Snacks
• Beverages
• Additives/Ingredients/Toppings/Cooking Aids
• Appliance/Preparation Method
• Health and Nutrition

Food and Beverage Industry Expert

Harry Balzer
Chief Industry Analyst and Vice President

Chief Industry Analyst and Vice President Harry Balzer is our lead expert spokesperson on food and beverage and foodservice. He has followed Americans’ eating and drinking patterns for more than 25 years. Harry is author of our Annual Report on Eating Patterns in America, which is used by food industry leaders to make smarter business decisions and gain fact-based insight.

Recent News and Appearances

Use of Private Label Foods Continues to Rise But Satisfaction with These Value-Oriented Options is Declining, Reports NPD
Chicago, May 1, 2012 — The number of consumers using private label food and beverage products continues to rise, but U.S. consumers are losing their enthusiasm for these value-oriented options, according to a recently released report by The NPD Group , a leading market research company.   NPD’s food and beverage market research report finds that private label’s share of household servings was 18 percent in 2000 and reached 27 percent in 2011. In contrast to steadily increasing usage, the satisfa....

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Eighty-Five Percent of Consumers Say the Price Needs to Be Right Before They Shop, Reports NPD
—Determining the right price an increasing challenge for retailers Port Washington, NY, April 24, 2012 — Price trumps sales and special deals, customer service, and convenience as a factor in deciding where to shop for the majority of U.S. consumers, according to The NPD Group , a leading market research company. NPD’s The Economy Tracker*, a monthly monitor of consumer sentiment about the economy and spending, finds that in the most recent survey (March 12) 85 percent of U.S. consumers say tha....

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NPD Names Mike Leahy President of its Canadian Market Research Businesses
Port Washington, NY, March 28, 2012 ─ The NPD Group, Inc ., a global leader in retail and consumer research, announces the appointment of Mike Leahy as president of its Canadian market research businesses. Leahy will oversee all aspects of NPD’s technology, home, fashion, food and custom market research businesses in Canada.   Leahy joins NPD with over 20 years in market research, including 18 years with Nielsen Media Research in Canada where he served as president of Nielsen Media Canada for ....

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U.S. Consumers Fuel Their Morning with A Mix of Eating and Drinking Behaviors, Reports NPD
Chicago, March 21, 2012 — U.S. consumers, from ages two and up, fuel themselves for the day with a variety of eating and drinking occasions from the time they awake in the morning until 11 a.m., according to a recently published morning meal study by The NPD Group , a leading market research company. NPD’s Morning MealScape 2011 study finds that 43 percent of these eating and drinking occasions consist of a beverage but no food (e.g. mid-morning coffee), 24 percent a small/mini meal, 21 percent....

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Fewer Visits to Upscale Restaurants and Consumers' Reluctance to Spend Limits Beverage Alcohol Consumption Growth, Reports NPD
—Atmosphere, food, location, and price key motivators for choosing place that serves alcohol  Chicago, March 7, 2012 — With consumer demand for upscale dining remaining weak and restaurant consumers managing their check when they do visit, beverage alcohol consumption has softened at casual and fine dining restaurants, according to The NPD Group , a leading market research company. Thirty-six percent of consumers ordered alcohol away-from-home in the last three months based on findings from NP....

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